Interdisciplinary Designer
Creative Direction and Executive Production
Natalia’s work centers on translating the principles of slow living into the brand’s visual and experiential identity. She oversees the full creative process, from concept development and visual storytelling to art direction and production management, ensuring that each campaign faithfully embodies the brand’s ethos and aesthetic.
She draws inspiration from diverse cultural narratives, having collaborated with teams across Argentina, Brazil, Indonesia, India, and Uruguay. Her approach combines strategic rigor with artistic sensibility, balancing creativity and functionality to deliver campaigns that are purposeful, enduring and aligned with the principles of mindful living.
Chiaroscuro, 2025
São Sebastião, São Paulo, Brazil
Natália Fernandes – Creative Direction & Executive Production
Camila Guermandi – Photography
Kala, 2025
New Delhi, India
Natália Fernandes – Creative Direction & Executive Production
Naveli Choyal – Photography
É tão suave a fuga deste dia, 2024
Punta Ballena, Uruguay
Natália Fernandes – Creative Direction & Executive Production
Gaston Gadda – Photography
Sobre el Tiempo, 2023
Casapueblo, Punta Ballena, Uruguay
Natália Fernandes – Creative Direction & Executive Production
Gaston Gadda – Photography
Um Conto de Inverno, 2024
Buenos Aires, Argentina
Natália Fernandes – Creative Direction & Executive Production
Lucas Ricci – Photography










































































