Creative Direction

Creative Direction and Executive Production

My work focuses on translating the principles of slow living into the brand’s visual and experiential identity. I oversee the entire creative process, from concept development and visual storytelling to art direction and production management, ensuring that every campaign reflects the brand’s ethos and aesthetic.

I particularly enjoy bringing in narratives and inspirations from diverse cultures, which has led me to collaborate with teams from Argentina, Brazil, Indonesia, India and Uruguay.

My approach blends strategic thinking with artistic sensibility, balancing creativity and functionality to craft campaigns that are meaningful, timeless, and aligned with sustainable and mindful living principles.