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Creative Direction and Executive Production

Natalia’s work centers on translating the principles of slow living into the brand’s visual and experiential identity. She oversees the full creative process, from concept development and visual storytelling to art direction and production management, ensuring that each campaign faithfully embodies the brand’s ethos and aesthetic.

She draws inspiration from diverse cultural narratives, having collaborated with teams across Argentina, Brazil, Indonesia, India, and Uruguay. Her approach combines strategic rigor with artistic sensibility, balancing creativity and functionality to deliver campaigns that are purposeful, enduring and aligned with the principles of  mindful living.

Chiaroscuro, 2025

São Sebastião, São Paulo, Brazil

Natália Fernandes – Creative Direction & Executive Production
Camila Guermandi – Photography

Kala, 2025

New Delhi, India

Natália Fernandes – Creative Direction & Executive Production
Naveli Choyal – Photography 
 

É tão suave a fuga deste dia, 2024

Punta Ballena, Uruguay

Natália Fernandes – Creative Direction & Executive Production
Gaston Gadda – Photography 

Sobre el Tiempo, 2023

Casapueblo, Punta Ballena, Uruguay

Natália Fernandes – Creative Direction & Executive Production
Gaston Gadda – Photography 

Um Conto de Inverno, 2024

Buenos Aires, Argentina

Natália Fernandes – Creative Direction & Executive Production

Lucas Ricci – Photography 

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