Interdisciplinary Designer
About
I carry with me the story of my great-grandmother, who planted and wove linen in the highlands of Portugal, and my grandfather, a Portuguese immigrant who found in Brazil the possibility of reinventing life through threads. These stories, even without being explicitly passed down as a legacy, continue to inspire my path.
At the age of 14, I learned to sew and began creating my own clothing from fabrics destined for disposal or incineration. Two years later, still in high school, I was sewing for friends, nurturing a growing desire to transform my curiosity into tangible impact. This initial drive, combined with the surprisingly positive reception of my products, led me to start a business that quickly evolved into a movement.
My practice is guided by sustainability and social responsibility: I work exclusively with Brazilian fabrics that are organic, certified, and sourced from local cooperatives, incorporating natural dyeing techniques and recycling certifications.
I have been invited to share my experiences and independent field research at federal and state universities through lectures. I work directly in creative direction, communication, branding, and product development for my brand, in addition to comprehensive data analysis covering sales performance, website traffic, and digital behavior metrics to identify trends, optimize strategies, and support sustainable commercial growth. I also manage Instagram analytics, using performance insights to guide content strategy, strengthen brand visibility, boost engagement, and increase conversions. In the creative direction and executive production of my business, I have collaborated with audiovisual professionals from Latin America, Europe, and Asia.
In 2023, I started a collaboration with Cooperafis, a Brazilian cooperative, producing 70 Caroá fiber bags naturally dyed with a native flower. The project was more than a collection, it was about empowering women artisans in rural Bahia, a region marked by some of the lowest human development indices in the country.
My work has been recognized by institutions such as Forbes and Marie Claire, and has been featured in the Brazil Eco Fashion Week.
Today, I dedicate my practice to independent textile research and engaging with communities around the world, deepening my understanding of cultural heritage and ancestral making practices.